Welcome to AD&SEO
Your expert for online marketing
Discover the world of data-driven campaign management.
Less wasted effort. More revenue. Clear data instead of gut feeling.
Ad&Seo stands for data-driven marketing with a clear focus on performance, transparency, and sustainable profitability. The emphasis is on the strategic management of advertising campaigns, the optimization of product data, and the in-depth analysis of marketing and business metrics.
By combining marketplace expertise (including Amazon and eBay) with business intelligence approaches, campaigns are not only evaluated in terms of reach and revenue, but analyzed down to the contribution margin level. The goal is to make marketing decisions measurable and create a solid foundation for growth and scaling.
Ad&Seo's aim is to reduce complexity and process data in such a way that it serves as a genuine basis for decision-making – from operational campaign optimization to strategic evaluations for management and controlling.
The focus is always on efficient processes, clear KPIs and verifiable success measurement.
About
I am Katrin
The face behind AD&SEO. Specializing in data-driven marketplace marketing, I support brands, manufacturers, and retailers in the strategic optimization of advertising, SEO, product data, and performance on platforms such as Amazon, OTTO, eBay, and Kaufland. My work is based on over seven years of experience in e-commerce – including several years in agencies and consulting.
I'm glad you're here.
Feel free to contact us for a free initial consultation.
Services
ab 120 € zzgl. MwSt.
ab 250 € zzgl. MwSt.
ab 350 € zzgl. MwSt.
Fortlaufende strategische & operative Marktplatz-Betreuung
ab 500€ mtl. zzgl. MwSt.
Kampagnensteuerung & Performance-Optimierung
Performance Management
Operative Steuerung aller relevanten Advertising-Kampagnen mit Fokus auf Effizienz und Wachstum.
Kontinuierliche Optimierung von Budgets, Geboten, Keywords und Strukturen auf Amazon, OTTO, eBay & Kaufland. Ziel ist die nachhaltige Verbesserung von KPIs wie ROAS, CTR, Conversion Rate und Umsatzrentabilität.
Datenanalyse, Reporting & Insights (Power BI)
Datenaufbereitung
Transparente Entscheidungsgrundlagen durch strukturierte Datenaufbereitung.
Erstellung und Pflege individueller Dashboards in Power BI zur Auswertung von Performance-, Umsatz- und Profitabilitätskennzahlen. Integration von Margen ermöglicht Analysen bis auf DB1-Ebene und unterstützt eine fundierte, wirtschaftliche Steuerung.
Strategische Beratung & Marktplatz-Entwicklung
Consulting
Ganzheitliche, datenbasierte Weiterentwicklung der Marktplatzstrategie.
Analyse von Markt-, Wettbewerbs- und Sortimentsdaten, Identifikation von Wachstumshebeln sowie Ableitung konkreter Handlungsempfehlungen. Strategische Planung von Skalierung, Profitabilität und Sortimentspriorisierung – abgestimmt auf Unternehmensziele.
Kommunikation, Projektleitung & Abstimmung
Austausch
Strukturierte Zusammenarbeit und klare Prozesse im Tagesgeschäft.
Projekt- und Aufgabenmanagement über Trello inklusive Priorisierung und Dokumentation. Regelmäßige biwöchentliche Abstimmungs-Calls zur Performance-Analyse, strategischen Feinjustierung und transparenten Kommunikation aller Maßnahmen.
Customer testimonials
A very pleasant collaboration. Katrin works in a structured manner, thinks strategically, and has a very good understanding of OTTO, SEO, and performance relationships. Her clear arguments, focus on results rather than buzzwords, and her keen sense for brand and target audience are particularly noteworthy. The optimization suggestions were well-founded, practical, and directly implementable. Highly recommended.
Christian Silaj, YAADU
The collaboration was excellent from start to finish! Communication was quick, clear, and very friendly. Their attention to detail and deep understanding of the requirements of OTTO Market were particularly helpful. Highly recommended for anyone seeking support in the marketplace area!
Riccardo Bolz, LODA sports GmbH
Our experience with Katrin S. was consistently positive and exceeded our expectations. All our wishes were fulfilled. Communication was always excellent. All appointments were kept, we received regular updates, requests were addressed, and the final result was impressive. We look forward to continued successful collaboration. Thank you very much.
R. Blumenthal, RDB Footwear
"Highly professional and friendly, Katrin completely exceeded my expectations. Absolutely recommended, top marks."
Martin Kocela, Nivolox