LODA sports GmbH

LODA Sports is a young sports and travel luggage brand aiming to significantly increase its visibility and sales performance on OTTO. The main challenge lay in a campaign structure that, while still in need of improvement, hadn't yet fully exploited its potential for relevant search terms.

Starting in mid-October, we completely realigned the advertising strategy. This included building a clearly structured keyword campaign architecture and implementing a data-driven bidding and keyword logic to more precisely target search intent and efficiently optimize ad delivery.

The impact is immediately evident in the KPIs: Impressions increased from approximately 88,000 in October to over 240,000 in November, accompanied by a ROAS of 46. November thus became the strongest month of the year so far. Overall, we were able to significantly increase both visibility and efficiency, creating a solid foundation for further scaling.